Welcome to Cruelty-Free Always

Let’s look into the Clinique brand’s current animal testing policy and cruelty-free status in 2022. Is Clinique Cruelty-Free? Is Clinique cruelty-free? NO! A brand is considered cruelty-free when it is not involved, directly or indirectly in any form of animal abuse....

Let’s look into the Almay brand’s current animal testing policy and cruelty-free status in 2022. Is Almay Cruelty-Free? Is Almay a cruelty-free brand? NO! Almay is a make-up brand founded in 1931 and is based in the United States. It is owned by Revlon which itself is...

Let’s look into the Revlon brand’s current animal testing policy and cruelty-free status in 2022. Is Revlon Cruelty-free? Is Revlon cruelty-free? NO! Revlon is a multinational company founded in 1932 in the United States. Being a multinational company, over the years,...

Let’s look into the Origins brand’s current animal testing policy and cruelty-free status in 2021. Is Origins Cruelty-Free? Is Origins cruelty-free? NO! Origins is a cosmetics brand founded in 1990 in the United States. The brand is known for its natural care...

Let’s look into the Becca brand’s current animal testing policy and cruelty-free status in 2021. Is Becca Cruelty-Free? Is BECCA cruelty-free? YES! BECCA is originally an Australian brand, founded in 2001 in Perth and has been a cruelty-free brand since inception. It...

Let’s look into the Redken brand’s current animal testing policy and cruelty-free status in 2021. Is Redken Cruelty-Free? Is Redken cruelty-free? NO! Redken is a hair care brand endorsed by professionals with its base in the United States. Redken products are...

Let’s look into the Bioderma brand’s current animal testing policy and cruelty-free status in 2021. Is Bioderma Cruelty-Free? Is Bioderma cruelty-free? NO! A brand is considered cruelty free when it is not involved directly or indirectly in any form of animal abuse....

Let’s look into the Australis brand’s current animal testing policy and cruelty-free status in 2021. Is Australis Cruelty-Free? Is Australis cruelty-free? YES! Australis is a 100% cruelty-free Australian brand launched in 1987. It does not test its products on animals...

Let’s look into the Kiehl's brand’s current animal testing policy and cruelty-free status in 2021. Is Kiehl's Cruelty-Free? Is Kiehl’s a cruelty-free brand? NO! Kiehl’s products are available in mainland China where animals are subjected to product testing by law and...

Let’s look into the Murad brand’s current animal testing policy and cruelty-free status in 2021. Is Murad Cruelty-Free? Is Murad a cruelty-free brand? YES! Murad does not test its products on animals and it also does not use ingredients that have been subjected to...

Let’s look into the Tarte brand’s current animal testing policy and cruelty-free status in 2021. Is Tarte Cruelty-Free? Is Tarte Cruelty-free brand? YES! Tarte was founded by Maureen Kelly and went into business in the year 2000 as an American cosmetics brand. Tarte...

Let’s look into the ELEMIS brand’s current animal testing policy and cruelty-free status in 2021. Is ELEMIS Cruelty-Free? Is ELEMIS a cruelty-free brand? NO! ELEMIS is a British luxury brand and it has been termed cruelty-free as it does not support animal testing...