Let’s look into the Australis brand’s current animal testing policy and cruelty-free status in 2020.
Is Australis Cruelty-Free?
Is Australis cruelty-free? YES! Australis is a 100% cruelty-free Australian brand launched in 1987.
It does not test its products on animals directly nor does it use ingredients that have been tested on animals. It is also not sold in countries where cosmetics have to be tested on animals by law.
Is Australis Sold In China
Is Australis available in China? NO! Australis products are not sold in mainland China.
China has a $32 billion cosmetic industry and is reported to use almost 300,000 animals each year for the required product testing.
Although there has been changes to the laws regarding animal testing and domestic brands are not mandated to do these tests, all international imports of cosmetics, however have to undergo testing on animals before the products are released into the market. Barring soaps and oral care, all other products fall under the cosmetic category. There are also unregulated post market tests in cases of consumer complaints and because of which brands that sell in China cannot be considered completely cruelty free.
Australis does not have physical stores in China and neither does it ship to China. The mandatory law of animal testing, however, does not apply to online shipping of cosmetics. Australis currently ships locally in Australia and internationally to the UK, US and Canada and is available in stores in New Zealand, Indonesia, Singapore and Canada.
Is Australis Vegan?
Is Australis Vegan? NO!
For a brand to be vegan, not only should the products have ingredients (active and inactive) which are derived from plants entirely but also it should not be involved in any process, directly or indirectly in which animals are subjected to any form of cruelty.
Australis is completely cruelty-free, however it does have products that have ingredients derived from animals. These could be honey, milk, beeswax, lanolin etc. They do have a wide-range of vegan friendly products that have all plant-derived ingredients and you can check the list on their website.
But because it does not have a comprehensive all Vegan product catalogue, Australis cannot be considered a 100% Vegan brand.
What Is Australis’ Animal Testing Policy?
Australis’ addresses its stance on animal testing on the about us page of its official website.
We are 100% Cruelty Free. We love all animals and do not test on them!
As a cruelty-free brand, Australis does not incorporate animal testing into our development phase or production level for any of our products. Australis is accredited on the Choose Cruelty Free (CCF) list.
The Choose Cruelty Free (CCF) is an independent nonprofit organization in Australia that accredits brands based on their testing policies and is looking to end animal testing on the same lines as PETA organization based in the United States.
Is Australis Owned By A Parent Company?
YES! Australis is owned by Heritage Brands.
Heritage Brands is an Australian company that has taken many local brands under its wing to make them known worldwide. It is also a cruelty-free company and associates with brands that are cruelty-free themselves.
What Does Australis Sell?
Australis is a cosmetics brand that sells affordable makeup and is a well known brand in Australia. It has a range of lipsticks, eyeliners, concealers, primers etc
What Is Australis’ Current Cruelty-Free Position?
Australis’ current position in 2020 is that it is a CRUELTY-FREE brand.
1) It does not directly engage in animal testing
2) It does not have suppliers that engage in animal testing
3) It does not permit a third party to test on their behalf
4) It does not test on animals when required by law
5) It does not sell products in stores in mainland China despite being aware of the country’s mandatory animal testing policy
I Use Australis Products. What Can I Do To Help?
Appreciate the brand! They have consciously adapted to being cruelty free and have made many loyalists just by that step. They have individually adapted being cruelty-free but they can actively bring other brands to join forces to this cause. Animals have suffered enough for our needs and we can now be their voice and companies like Australis and Heritage brands can be the global voice of their consumers.